eCommerce Payment Gateway for Your Online eCommerce Store

The customer’s trust in the eCommerce payment gateway is a primary factor in their final decision to buy a product or service that attracts them. If the customer is not familiar with the payment gateway or thinks it may have a suspicious base, it is possible that they will leave their cart and prefer to complete their purchase from another online store. The payment procedure should be as easy and as quick as possible to make added value to the customer’s shopping experience.

For eCommerce merchants, the selection of an eCommerce payment gateway will mainly rely on the predicted sales volume on the basis of pricing structure. In this blog, we will explain other factors you should take into account to select the best payment services for your eCommerce business.

Let us start with understanding what eCommerce payment gateways are and what they provide?

eCommerce Payment Gateway

eCommerce payment gateways can be determined as the digital services or software applications that approve and simplify online transactions or various platforms and also provide the essential infrastructure for it. The payment gateway executes digital POS services and processes card transactions and other sorts of payment requests for online businesses.

Generally, eCommerce payment gateways perform the transactions in the methods defined below:

l  Authorization. Here, the application examines whether the customer has sufficient and is able to perform the payment.

l  Capture. Here, the funds for the approved payments are forwarded directly to the merchant’s account.

l  Sales. This method merges authorization and captures transactions. Here, the funds are first approved and then captured by the merchant.

l  Refund. This is the method where the merchant pays the customer back in case of cancellation or any other sort of reason.

l  Void. In this situation, the transaction is declined by a merchant before it gets debited or processed by the customer.

How to integrate an eCommerce Payment Gateway into the website?

The procedure of payment gateway integration varies according to business. It will rely on the payment gateway you prefer. They deliver you with their detailed guidelines and you can obey them to integrate the payment gateway into your website.

If you’ve decided to go with a hosted payment gateway, you will have to link your website to the payment gateway and even get an SSL certificate for security and threat security. Therefore, you can integrate up the payment process and personalize it accordingly.

If you are thinking to integrate a payment gateway directly with your website then take the standards to make your website secure and hassle-proof. You can also prefer the best-suited APIs and modules available for the same.

Do not forget to research properly and select a payment service partner that is safe, highly used, reliable, and also fulfills your business requirements and demands. Follow all the rules and regulations of the payment service provider and deliver a safe and flawless checkout experience to your customers without any issue.

Perks of an eCommerce Payment Gateway

An eCommerce payment gateway is a payment service that enables you to process credit card payments online for your eCommerce business. You have many choices for payment gateways but the best one has transferred these additional features:

l  Transaction charges. Money plays a critical role in opting for the right eCommerce payment gateway provider. Even the difference of a fraction can affect a lot. Usually, there is a fixed processing fee along with a variable fee as per the credit card service provider. Before selecting one, you must know all kinds of fees assessed.

l  Data Encryption. All payment gateways provide some level of encryption but it is more crucial to pay for an eCommerce payment gateway with a robust track record history. As we all know, hackers are constantly trying to decrypt the payment details that is provided by the customers. That’s why you will prefer an eCommerce payment gateway that is PCI DSS compliant and also consists of securing information via TLS and with a secure website that uses HTTPS.

l  Geolocation service. It delivers prices, sales, and also some events as per the location. An eCommerce payment gateway with this feature is more convenient for both the customers and the merchants. It will also facilitate a precious feature in your marketing efforts.

l  Multi-currency allowance. We all know that eCommerce businesses have a global reach. A merchant may deal worldwide and never want to move with just limited options in the payment gateway. Even a customer never likes to pay in another country because it will charge him an exchange fee. That’s why the merchants can be able to receive payments in their desired currency.

Opt for WebPays

Features may vary but a website with an eCommerce payment gateway must stay safe and simple to use. So, integrate an eCommerce payment gateway into the website to deliver ease for credit card payments and eWallet payments. WebPays offers the best payment gateway services because we have a team of professionals that will be available 24*7 for your assistance.

For further information concerning the eCommerce payment gateway for your website. You can contact to WebPays’s business experts. We provide you with the best assistance. So, contact us without any hesitation and acquire the best payment gateway services.